[dropcap]V[/dropcap]olusion has updated its Facebook Social Store application. They have made it much easier for the merchant and a more pleasant experience for the customer.

While it is not difficult to set up your Volusion Social Store on Facebook, the key is in the customization. It is important to carry over your message as well as the look and feel of your online store to Facebook.

We recently set up a Volusion Social Store for our client, LaptopBatteryExpress.com. We carried over the main message and the look & feel of the site to Facebook. The result is in less than 3 weeks, the Social Store on Facebook has a conversion rate of 25%.

Read more about Facebook Marketing on our Facebook Marketing page.