Direct-to-consumer brands need to scale. Quickly.
D2C agency Di Pietro Marketing Group is helping Peter Manning NYC get to scale while ensuring CPA isn’t a cashflow drain.
A disruptor in men’s apparel and a digitally native DTC brand, Peter Manning® created the market segment for classic menswear for not-so-tall™ guys.
DMG is trusted to help the business scale employing:
- Google Ads
- Google Shopping
- Google Video Advertising
- Bing Ads
- Bing Shopping
Highlights
- Expanded the universe of relevant keywords 577%
- Optimized the product feed for shopping engines Expanded geographical location beyond the U.S.
- Added the Google Video Network to the mix for telling the story via commercials
- Use of Ad Sequencing to test the order in which the Brand’s story is told via commercials
- Testing of text ad headlines, body & landing pages
- Audience and geo location testing
- Conducting experiments such as Target CPA vs. Enhanced CPC
Results
- +147% conversions generated by non-branded search terms
- Shopping engines now generating non-branded conversions
- Continually driving down CPC as well as CPA
All while flying in the face of increasingly intense competition from the likes of DTC brands such as Proper Cloth, UntuckIt and Amazon Marketplace, as well as multi-channel retailers Men’s Wearhouse, Levi’s and American Eagle. Not to mention newcomers to this niche.
