DMG cut its digital teeth on ecommerce design and development.
Our founder launched 3 ecommerce businesses in 1998 for The Eastwood Company. This was a time:
- Before Google borrowed the idea for AdWords
- When PPC clicks averaged (for us, at least) 4-cents via GoTo.com, with CPAs of $4 and a $100 AOV
- Not many were tracking or even testing email campaigns
- HTML email was just getting underway
- When nearly everything had to be done by hand
- When “designers” asked only “Which colors do you like?” when it came to ecommerce web design
- When no one in the digital industry had even heard of, let alone employed, metrics such as even the basics: AOV, CPA, CTR, open rate, bounce rate, etc., etc.
How things have changed.
eCommerce Design
As with a TV spot, print ad, billboard, etc, with a web design you have 8-10 seconds to communicate a message that motivates the prospect to do what it is you want them to do.
With eCommerce, what is wanted is for the prospect to buy, of course.
Many years ago, DMG developed its own litmus test for eCommerce web design. In 8-10 seconds from the time the prospect hits a page – any page, not just the home page – 3 questions must be answered for the prospect through the combination of visuals and words:
- 1. What is it that you’re selling?
- 2. Why should I be at all interested in buying from you?
- 3. What is it you want me to do next?
With ecommerce design, question 3 is easy to communicate. You want them to buy, as evidenced by product photos and names, pricing and buy buttons.
The first question is usually not that difficult. For some, what is being sold is in the store’s name. Example: DMG client LaptopBatteryExpress.com. For others, such as Amazon, massive amounts of advertising give the name meaning.
It’s the second question that tends to trip up so many ecommerce businesses. And, this is where DMG is of particular benefit to ecommerce stores, helping them (in some cases forcing them) to give considered thought to their point of differentiation, or, USP. That, then is build into the design. In so many cases, it results in a strategic positioning line, a/k/a/ tag line.
DMG doesn’t simply ask “What colors do you like?”. We are marketing people who understand that an ecommerce web design is a piece of communications that needs to convert prospects at the greatest degree possible. The greater the store’s conversion rate, the lower the CPA will be.
eCommerce Development
Let's get your store up & running
DMG is a BigCommerce partner and a Volusion partner.
We will also work with Shopify.
eCommerce development services include:
- Responsive store design
- Customization
- Migration to Volusion or BigCommerce
- Feature enhancements (Volusion simplified checkout, for example)
- API services
- Comparison shopping engine integration with Google, Bing, eBay Commerce Network, etc.
- Marketplace integration with Amazon, Jet, Sears, NewEgg, etc.
- Affiliate program integration with Rakuten LinkShare and Commission Junction
- Google Tag Manager integration
- Google re-marketing integration
- Site audits
- On-going maintenance
Contact DiPietro Marketing Group LLC now to discuss your ecommerce situation.
