Creating a strategic, memorable positioning line is easy. (Ha!)
All it takes is:
time, an intimate feel for the competitive environment, an uncanny ability to ask questions of stakeholders to get what’s needed out of them, at least some kind of consumer research, or consumer input of of some sort for the outside-in perspective (a must), and being at one with the essence of the brand.
And, that’s just to be able to craft a written Strategic Brief.
Once a Brief is developed, it takes even more time and patience to obtain buy-in from the stakeholders, each of whom are sure to have their own thoughts about what their company’s positioning line should be.
Magic: The Positioning Line Floats Into Your Mind
It truly is magic when your brain opens up to the Heavens and the line of all lines crystallizes in your mind.
Better yet is when all options are presented, and all involved are in sync with your recommendation.
Positioning Lines: A Valuable Asset
A tag line succinctly communicates a selling proposition, or feeling, or promise of a benefit. It differentiates from competitors, It motivates prospects to do what it is you want them to do.
Why Should I Be St All Interested In What You’re Selling?
That’s the question a slogan answers. It is the ultimate elevator pitch.
Sample Magic
The following strategic positioning lines / theme lines / tag lines / slogans were created by DiPietro Marketing Group LLC. They are based on strategic marketing objectives for the individual businesses.
Advanced Network Products
Remotely Managed IT Services
Alpec brand laser presentation pointers
Point. Click. Succeed.
AnchorBayTile.com
A Better Way To Buy Tile
AntiFatigueMat.com
Safe. Comfortable. Smart
AsianSupermarket365.com
All-In-One Mixes For Quick, Easy Asian Meals.
Atlantic Switch and Generator LLC
The Switch Is On
campaign theme…It’s Not The Failure, It’s The Fix.
Cento Fine Foods, distributor of over 100 Italian food products
Trust Your Family With Our Family
Climate Mechanics, LLC
Indoor Air Comfort For Less.
Cobra Sports International, Inc.
Durable. Versatile. Lifetime Warranted.
(previous: Since 1999)
Conte Brothers Auto Complex
An Intelligent Way To Lease, Buy or Service A Car
DiPietro Marketing Group LLC
Online. Offline. Holistic.
Greentree Tax & Accounting Services, LLC
Responsive. Reliable. Resourceful.
Harvin Home Foods
Wholesale To Your Door
Haulz-All Powered Hauling Equipment
Powered Hauling Equipment That Make Even Tough Chores A Breeze
Hoffman DiMuzio, attorneys at law
Passionate. Powerful. Proven.
InsuranceShopperPA.com
Compare. Choose. Save.
IQInstrumentRentals.com
A Smarter Way To Rent.
LaptopBatteryExpress.com
Find It Fast. Get It Fast.
LifestyleVitaminSupplements.com
Live Better. Look Better. Feel Better.
Longley Kitchens, Inc. high-end custom cabinetry
Treat Yourself…You Deserve It
Los Amigos Mexican Restaurants
For Good Times, Good Friends & Good Food
LoveThoseGiftBaskets.com
A Lasting Impression In Minutes
MapleSpringBeds.com
A Silent Night’s Sleep In Just A Few Days
Majestic Mailboxes
That’s Curb Appeal!
Medford Mailbox Shop
For Your Home’s Finishing Touch
Music123.com
Musical Instruments At The Lowest Prices…Guaranteed!
Pump Top View, a media company providing advertising on TV screens situated on top of gas station pumps
Fuel Your Sales
SaveOnTapestries.com
Your Walls. Our Selection. What An Image You Can Create.
The Synergy Organization, Inc.
Transforming Healthcare With Evidence-Based Leadership Talent
Trés Chic Boutique LLC, TCBoutique.com
Signature Style
Tri-County Exteriors, LLC
Your Trust Matters To Us.
USAintern.com
Promising talent. Quality opportunities.
VascureNatural.com
Simpler, Less Expensive Heart Health.
VirtualOfficeSNJ.com
Your Clients Will Never Know
Xtend brand external laptop battery
Added battery runtime for laptops.
