DiPietro Marketing Group LLC is fluent in both digital and traditional media. Thus, the tag line: One Agency. All Media.
Originally from the traditional advertising agency side, Steve Di Pietro, founder and Managing Partner, was one of the very first marketers to begin to apply time-honored marketing principles to the web, beginning in the late 1990s.
DMG began running pay-per-click paid search PPC campaigns way back in 1998, with GoTo.com. This was a year after Yahoo turned down an opportunity to buy Google for $1 million. We remember paying 4 cents per click, and generating orders with an AOV of $150 and a CPA of $4.
Interesting that no one – NO ONE – in the fledgling digital advertising industry at that time even thought of metrics such as AOV and CPA. Except us. We did because we came from the traditional advertising industry. Being so well versed in the traditional side of things, we simply ported over our knowledge of marketing and advertising to the digital side.
Mission
To help SMBs with up to $50M in sales build business by applying tried-and-true marketing and advertising fundamentals to both digital and traditional lead generation and sales.
Key Differentiators
What separates DMG from the rest of the pack...
- New York thinking, decidedly not New York pricing.
- Boutique agency, white-glove attention from people who wake up in the AM and think: "What can I do today to make my client more money" instead of "What can I sell to my client today to make me more money".
- Honesty, transparency, accountability.
- Inspiring work.
- Can-do attitude.
How DMG Is Set Up
The 3 Legged Stool
- Strategic Thinking
The foundation upon which all marketing efforts are built. - Creative
Art direction by traditionally-trained art directors skilled in visual communications. Copywriting that compels visitors to do what it is you want them to do. - Marketing
DMG can effectively get your business in front of your target audience across all channels.
The reality is that sales, leads, buy rate, bounce rate, cost per acquisition, etc. require all 3 disciplines. Determining which discipline is more important is like asking which leg is most important on a 3-legged stool.
How Clients Typically Use DMG
DMG is truly fluent is all media, both traditional and digital. From Google Ads to TV.
DMG as Specialists For other clients, DMG runs certain media or activities, such as PPC or an affiliate program.
In all cases, DMG goes beyond the call of duty to deliver results.
Honestly. Ethically. On-Time. On-Budget.
And, With A Smile. 🙂
