Law Firm Advertising A Specialty For The Philadelphia-Based Agency

A new TV commercial for client the Law Offices of Hoffman DiMuzio began airing today.  The :30 spot is one of 3 planned as part of a new campaign.

Media Strategy

Enough Reach and Frequency against the target audience to increase unaided recall so that, when the need for legal representation arises, the firm’s name is searched online for the phone #.

Creative Strategy

Position the firm against hard sell approach competitors by using a soft approach to communicate integrity and honor.

The spot and the others to follow will run on Comcast Spotlight in southern New Jersey.

Hoffman DiMuzio, established in 1980 and now with 28 attorneys and a total of 80 professional staff, has five NJ offices plus one in center city Philadelphia. The firm has been a client of DiPietro Marketing Group LLC for 2 years. The production company used was GCV Productions, Laurel Springs, NJ.

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