DMG is proud to announce it has earned two Gold Awards in the international 2018 MarCom Awards Creative Competition: one Gold Award in the Cable Television Commercial: Campaign category, and one in the Website Re-Design category.
1.) Gold Award, Cable Television Commercial: Campaign
The Law Offices of Hoffman DiMuzio is a 40+ year old law firm, one of integrity and honor. This firm is the opposite of the slick ambulance chasers so prevalent advertising on TV today.
Marketing Objective:
Increase share in the face of ever-increasing competition.
Media Objective:
Maintain the firm’s significant top-of-mind awareness level across the 6-county southern NJ market utilizing local cable TV.
Production Budget:
Extremely limited, ruling out original live action.
Communication Objective:
Differentiate from competitors by communicating inherent points of differentiation:
- Handle all legal matters
- An entire team of professionals –65 –on your side
- Unlike the many outsiders encroaching on this market, the firm, as well as most employees, were born and raised in southern NJ.
Creative:
Campaign Title: One Law Firm. For Life.
- Spot 1, :30: All Legal Matters
- Spot 2, :30: Team of Professionals
- Spot 3, :30: Born Here, Raised Here
View The Commercials:
2.) Gold Award, Website Re-Design
For client Caleco, DMG originally earned an Outstanding Achievement Award in the 2010 Interactive Media Award creative competition in the category of Website Re-Design.
Though the design DMG created back then held up incredibly well during that time, the competitive landscape had changed enough for the client that a new design was needed to communicate a fresher message, one more meaningful for the situation in which the client finds itself in 2018.
The Award-Winning Web Design:
About The MarCom Awards
There were over 6,500 entries from 20 countries in the 2018 MarCom Awards Competition. Winning agencies are selected from entries in over 300 categories in Print, Web, Video and Strategic Communications. The MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The Association oversees awards and recognition programs, provides judges, and sets standards for creative excellence. Entries come from corporate marketing and communications departments, advertising agencies, PR firms, design shops, production companies and freelancers.
