release 200806

Start-Up eCommerce Business Generates 120 Orders
In 1st Month

DiPietro Marketing Group LLC helps plan, design, optimize and successfully launch its client into crowded business category based on sound strategic marketing planning.

MARLTON, NJ 11 June 2008 DiPietro Marketing Group LLC, which helps build businesses online, announces the successful launch of its client DMG created the positioning line, logo, web site design, and Flash animation. It performed search engine optimization on the individual site’s pages, and set up the ecommerce site using a 3rd-party shopping cart platform. All work was based on a well thought-out strategic plan co-authored by client and agency.

“It’s not common for a start-up in particular to grasp the fact that a web site is a marketing tool, and that all internet work needs to be based on a marketing strategy,” explained Steve DiPietro, President, DiPietro Marketing Group “ approached us after having performed the groundwork of thoroughly studying its competition and prospects. We fine-tuned the strategy, and first created a logo and positioning line based on that strategy. The web site design and site search engine optimization fell easily into place from there,” DiPietro said.

Fred DuBois, President,, of Grafton, Ohio, stated “My research showed that being able to quickly locate, order and receive the proper replacement laptop battery were of primary concern to buyers. I found that there were no competitors promising these things. DMG turned this fact into the positioning line “Find It Fast. Get It Fast.” which quickly communicates my business’ point of differentiation. The site design is converting traffic at a 3% rate, pretty good right out of the gate.”

“DiPietro Marketing Group was the only firm I found – anywhere – that approached the internet as a marketing medium rather than a technical one. I believe this has everything to do with getting 120+ orders in 1 month’s time, which is one heck of a start,” Mr. DuBois said.

About The Company
DiPietro Marketing Group LLC is a Marlton, NJ-based marketing agency that helps clients grow their businesses online through marketing, creative and web production. The agency specializes in strategic planning, logo and web design, ecommerce store set-up & maintenance, and generating online sales through advertising including search engine marketing, comparison shopping engines, PR, social media, and traditional offline media as well.

Media Contact
Robin Smith
DiPietro Marketing Group LLC
press <at> dipietro <dot> biz