brand identity

Atlantic Switch and Generator LLC


Atlantic Switch and Generator LLC’s sales team needed something to leave in the hands of prospects (hospitals, apartment complexes, casinos, etc.) after making a sales call. The client requested a folder with pockets.


DMG instantly realized that there was no real corporate identity nor positioning. So, the agency reasearched the competition as well as questioned the client endlessly to obtain all information:

What claims were competitors making? What were the strategic positions to which competitors were laying claim? What was it that ASG is really selling? Why would any prospect choose ASG over any competitor? How did ASG see itself? How did current accounts? Etc.

Armed with this and additional information, DMG solved the problem with strategic thinking…

• Slogan (none previously existed)
The Switch Is On
• Options For An Updated Logo
(client decided against an update)
• New Personality
(including new color scheme and fonts plus original photography)

…and creative execution…

• New Business Kit
including a unique, highly memorable construction featuring a 9×12 folder with pockets, a business card slit, an 8.5×11 saddle-stitched 4-page brochure called Our Story, plus 3 free-standing, stepped down inserts.
• Stationery and Direct Mail Post Cards
• Advanced Responsive Website Design
branding ASG

Law Offices of Hoffman DiMuzio


Hoffman DiMuzio is a venerable, full-service law firm in the southern NJ and Philadelphia region. However, multiple positioning lines were in use across varying media, as well as multiple logo versions. And, there wasn’t one, consistent look and feel.


DMG proposed a corporate identity exploration in order to firmly establish the positioning line (slogan), personality and look and feel. corporate identity samples HDM

Tri-County Exteriors LLC

A branding effort from scratch, include the slogan Your Trust Matters To Us.
branding TCE

Climate Mechanics

Logo, color palette, tag line Indoor Air Comfort For Less, and advanced responsive web design.
branding CLI

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525 Rt. 73 North
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Marlton NJ, 08053

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